Vikramjit has 30+ years of proven track record in establishing sustainable eco-systems that have strengthened the brand equity and reputation of a Hollywood Studio in India (Sony Pictures) and a premiere Indian Public Sector Enterprise (NFDC) globally. As the Head of India’s equivalent of a Film Commission namely the Film Facilitation Office, he set up an enabling landscape for the film sector in India through a Film in India and Cinemas of India campaign that has simplified and incentivized filmmaking, facilitates international co-productions, launches 1st time filmmakers and promotes India as a content hub. The FFO has enabled favorable policies for the Audio-Visual Sector across key Central Govt. Departments and various States of India through stakeholder engagement.
As a passionate story-teller driven by the power of the ‘local’, he Executive Produced marquee feature films such as The Lunchbox, Qissa, The Good Road, Manjhi: The Mountain Man, Chauthi Koot, Arunoday among others. He leveraged his marketing experience and understanding of India’s diverse cinematic ecology to help launch NFDC’s distribution brand Cinemas of India and build the brand-equity for South Asia’s biggest film-market Film Bazaar.
With a view to leverage his domain experience, Vikramjit decided to take the leap of faith so as to enable entrepreneurs and startups in the Media and Entertainment Industry see the ‘Big Picture’ and go global. The essence of his endeavor is to help facilitate Indian Producers globally scale up their operations and make them gradually self-reliant.
Vikramjit, has been featured as a thought leader and viewed as an Industry Influencer with a long-standing presence in KPMG and E&Y’s Reports on the Indian M&E Industry and at major global Festivals and Markets such as Cannes, Berlin, Venice, Toronto, AFM, Busan, FICCI FRAMES.
He was honored by Ms. Kristy Duncan Hon’ble Minister for Science, Canada at the International Film Festival of South Asia (IFFSA) Toronto, 2016 in recognition of exemplary contribution to Indian Cinema Internationally.